China has become a significant leader in industrial development during the era of Industry 4.0, particularly in the fields of automated machinery and advanced manufacturing technology. Progress in these areas has not only enhanced the domestic economy but also impacted industries globally. In this article, MEGA Tech explores Chinaʼs role in the Industry 4.0 era and the technological advancements in machinery that have positioned China as a leader in this domain, through the perspectives of six executives as follows. Wittaya Taweedech General Manager of Factory Max Co., Ltd, Naraphat Tirathanaphat Managing Director of ONI Intertrade Co., Ltd, Apisit Tangthomya Managing Director of OTA Engineering Co.,Ltd, Phummarin Sosrisakorn Managing Director of Prolific Heating International Co., Ltd, Nut Chantano General Manager of Tech NC Co., Ltd., Jirattikarn Sriplaw Marketing Director Of YMC Machinery Co., Ltd
continuous enhancement after-sales service to meet the evolving market demands
The rapid development of machinery and tools from Chinese manufacturers
China’s technological development in recent years has been remarkable, demonstrating significant advancements across various sectors. However, there are still some limitations, particularly in machinery technology and materials related to high-precision manufacturing. While China’s current technology may not yet match the high-precision standards of leading countries in this field, we are observing rapid growth and are optimistic that these technologies will continue to evolve and play an increasingly vital role in global industries moving forward.
The entry of Chinese products presents both opportunities and challenges for Thai entrepreneurs. China’s access to abundant minerals and raw materials, along with its economies of scale and government support, provides a high level of competitiveness, particularly in sectors focused on raw materials and products that do not require complex engineering. Consequently, Thai entrepreneurs must adapt to thrive and collaborate effectively in this competitive landscape. It is essential for the Thai government to support entrepreneurs by fostering technology development, market access, anti-dumping measures, and enhancing competitiveness, while also leveraging the opportunities presented by China’s market entry and maintaining a balanced approach to trade with all countries.
“Worldia” Cutting Tools PCBN and CBN exhibit outstanding resistance to abrasion and high temperatures.
One of the products chosen for sale is the Worldia brand of PCBN (Polycrystalline Cubic Boron Nitride) and CBN (Cubic Boron Nitride) cutting tools. These tools are designed for cutting hard materials, including hardened steel and sintered powder metallurgy components. Their exceptional abrasion and heat resistance properties render them ideal for use in industries that demand strength and durability.
Worldia encompasses advanced manufacturing technologies, including 5-axis cutting machines and vacuum brazing, which ensure that our tools are highly accurate and durable for long-term use. Additionally, our continuous technological advancements enable these tools to effectively address future market demands.
Customers will benefit from Worldia’s cutting-edge manufacturing technologies, including PCBN/CBN Cutting Tools, which are capable of efficiently cutting hard materials such as hardened steel, cast iron, and sintered powder metallurgy components with exceptional precision and durability. With a focus on high efficiency and an excellent quality-to-price ratio, we are committed to ensuring our customers’ satisfaction.
Continuous enhancement after-sales service to meet the evolving market demands
“At Factory Max, we place great importance on after-sales service. We have a team of experts ready to provide advice on solutions to solve problems, increase production productivity, reduce costs, and find and test products that meet customer needs. This helps ensure not only high-quality products, but also continuous collaboration. Ensuring that customers benefit from more efficient production from our products and solutions is also part of our long-term success, and we will continue to develop our services to meet todayʼs rapidly changing market demands” concluded Mr. Wittaya with a determined look in his eyes.
Always ready to provide customers with efficient and accurate after-sales support
The rapid development of machinery and tools from Chinese brands
The Chinese government and companies have consistently prioritized investment in research and development (R&D) to foster new innovations within the machinery industry, demonstrating a swift adaptation to the era of Industry 4.0. The advancement of automation and Internet of Things (IoT) control systems has facilitated efficient connectivity and management of machinery through the Internet. Additionally, the integration of artificial intelligence (AI) has enhanced data analysis, leading to improved production processes and increased precision of machinery. Consequently, the quality of Chinese machinery now rivals that of leading European and Japanese brands, often at more competitive price points. This aspect is particularly significant for entrepreneurs, especially those operating small and medium-sized enterprises that seek high efficiency in production while working within budget constraints.
“Bodor” Fiber Laser machine : High performance for your high efficiency
- Advanced technology Bodor has incorporated state-of-the-art technology into its machinery, including fiber laser cutting, a highly efficient and precise process that minimizes production errors. This advancement allows the company to effectively meet the requirements of the sheet metal manufacturing industry, which demands high-quality and intricate workmanship.
- Excellent performance Bodor’s machinery is designed with high cutting speeds and excellent energy efficiency, allowing for quick production times while minimizing energy consumption. This capability is essential for lowering production costs. Additionally, Bodor’s machinery features an automated control system that enhances operational efficiency and is user-friendly. Customers can easily adjust and manage the machinery, resulting in a streamlined production process and a significant reduction in manpower requirements.
- Flexible usage Bodor’s machines are capable of cutting a diverse array of materials, including steel, stainless steel, aluminum, and copper. This versatility allows our customers to utilize them across various industries, such as automotive, construction, and electronics.
- A worthwhile investment Bodor machines are equipped with advanced features and offer high quality, while also maintaining competitive pricing in comparison to European and Japanese machines. This positions Bodor as an excellent option for operators seeking high performance within a reasonable budget.
- Comprehensive global after-sales support Bodor boasts a robust global after-sales service network that includes technical support and prompt replacement parts supply. These elements instill confidence in customers when investing in Bodor brand machinery.
Always ready to provide customers with efficient and accurate after-sales support.
“We consider after-sales service to be a fundamental aspect of our operations. Our highly skilled after-sales service team is dedicated to providing prompt responses and assistance around the clock. We ensure accurate and efficient spare parts procurement, offer training on proper machine usage, and provide comprehensive warranty coverage. These initiatives are designed to foster trust and confidence among our customers, affirming our commitment to supporting them indefinitely.” Ms. Naraphat concluded with a smile.
24-hour online after-sales service ensure customers can conduct their business seamlessly without interruption
The rapid development of machinery and tools from Chinese brands
China has experienced significant growth in machinery innovation and technology, particularly in the metalworking industry. In recent years, there have been notable improvements in quality and efficiency, granting operators access to advanced technologies at competitive prices. This enhancement has contributed to more efficient and competitive global manufacturing processes. Furthermore, advancements in automation and user-friendly software have facilitated rapid improvements in manufacturing operations while reducing operational costs. Consequently, metalworking operators are better equipped to enhance production efficiency, minimize errors, and adapt swiftly to changing market demands.
HISION CNC high precision, durability for heavy usage, enhanced production efficiency and long-term cost reduction
We are the primary distributor of CNC HISION products from HITIAN GROUP, a prominent publicly listed Chinese company. Our offerings include HITIAN plastic injection machines, which have established a strong reputation in Thailand over the years. More recently, we expanded our portfolio to include CNC machinery. The HISION brand was formed through the merger of two renowned brands: NIGATA from Japan and CINCINETI from the United States. With a perfect balance of exceptional quality and competitive pricing, HISION presents a promising opportunity for future sales.
Entrepreneurs in Thailand now have access to high-quality machinery featuring modern technology at prices that remain competitive in the global market. HISION machinery is distinguished by its high precision and durability, capable of withstanding heavy usage, which ultimately enhances production efficiency and reduces long-term costs, making it an ideal choice for the metalworking industry.
Our main product offerings encompass VMC Machining Centers, Double Column machines, CNC Lathes, among others. Additionally, to further support our customers in their purchasing decisions, HISION provides low-interest loan services, ensuring a seamless and simplified procurement process.
24-hour online after-sales service ensure customers can conduct their business seamlessly without interruption
Mr. Aphisit emphasized “We are highly focused on our after-sales service by having a dedicated team of expert technicians available to provide maintenance, repair, and consultation services promptly. Additionally, we offer readily available spare parts and comprehensive training on machine operation to ensure our customers receive consistent and high-quality support throughout the machine’s lifespan. Beyond our prompt and efficient service, we implement a systematic follow-up on performance results after installation to assess and address any long-term issues that may arise, along with providing recommendations for optimizing machine efficiency. We also offer online support and 24-hour technical assistance to ensure our customers can operate their businesses without disruption” Mr. Aphisit concluded to reassure customers.
Furnace Expertise and Beyond: Prolific Group’s All-in Furnace Solutions for Smooth Automotive Production
The rapid development of machinery and tools produced by Chinese manufacturers
China has been experiencing rapid advancements in technology and innovation across various sectors, particularly in the machinery and tools utilized within the metalworking industry. As a result, the competitiveness of Chinese brands in the global market has markedly improved. They are well-positioned in terms of production capabilities, innovation development, and adaptability to the evolving demands of contemporary industries. A key advantage of Chinese machinery and tools is their efficient cost management compared to other countries, enabling them to provide highly competitive pricing in the market. Furthermore, a consistent focus has been on enhancing product quality, leading to higher industry standards. Additionally, the supportive policies of the Chinese government, which prioritize negotiation and collaboration with international organizations, have created significant advantages that enhance their competitiveness in the global marketplace, including in Thailand.
TIHO: Low-Pressure Die Casting & Gravity Die casting providing solutions to challenges in casting and processing of aluminum alloys
Jiangsu Tianhong Intelligent Equipment Co., Ltd. (TIHO) brings advanced engineering expertise to its collaboration with Prolific Group, specifically in designing and supplying high-performance equipment tailored for aluminum alloy processing in the automotive industry, particularly for EV production. TIHO’s portfolio in this cooperation includes highly specialized equipment, such as automated casting systems for aluminum alloy foundries. These optimize the casting process by maintaining consistent material flow and temperature, enhancing casting precision and reducing waste.
Additionally, TIHO supplies state-of-the-art machines for aluminum alloy wheel production that employ intelligent control systems to ensure high strength, lightweight structure, and durability—critical for EV requirements.
Prolific Group is TIHOʼs exclusive representative in Thailand, enabling both companies to leverage PHIʼs industry knowledge and nearly two decades of experience in industrial heating solutions. Combining PHIʼs furnace service expertise with TIHOʼs advanced equipment, this partnership offers comprehensive, energy-efficient heating technologies for aluminum alloy casting and processing. The collaboration also provides high-precision fixtures and chucks to support automated machining operations, enhancing accuracy in high-demand automotive and EV applications.
Together, TIHO and Prolific Group aim to push the boundaries of sustainable aluminum processing, meeting the stringent quality and environmental standards required for modern automotive manufacturing and aligning with the increased adoption of aluminum in EVs for weight reduction and efficiency.
Dedicated to providing prompt and efficient after-sales service.
Mr. Phummarin confidently expressed, “One of our competitive advantages is our skilled engineers who are trained & experienced for after-sales service of various furnaces & related equipment. Recently, we have benefited from the expertise and guidance of TIHO professionals, our esteemed partners; in which we will support them in multiple projects in Thailand as project handlers and service providers for TIHO. With this overall capability not only supplying furnace & equipment but also its related services, we aim to foster trust and confidence as well as we wish to support the smooth operations of our customers.
“ONE STOP SERVICE” with confidence
provided by a team of experts and significant experience
Rapid Advancement of Machinery and Tools from Chinese manufacturers
In recent years, China has made significant advancements in innovation and technology across various sectors, particularly within the metalworking industry. The increasing integration of artificial intelligence, IoT, and robotics in production processes has resulted in enhanced efficiency, accuracy, and energy savings in machinery. As a result, the quality of these products is now competitive with that of world-class brands, reflecting a strong sense of pride in these achievements.
The rapid growth of China can be attributed to the strategic decisions made by leading global brands to establish manufacturing operations within the country. This is largely due to China’s competitive advantages in lower production costs, including labor, resources, and raw materials. China possesses significant potential for a large-scale manufacturing sector capable of producing a high volume of goods at reduced costs while benefiting from the transfer of production technology across various industries. Consequently, China has leveraged the technological advancements acquired from its role as a manufacturer for international brands to enhance its own efficiency in product development, utilizing abundant and cost-effective domestic raw materials. Additionally, the innovation of new machinery designed to streamline production processes has enabled China to meet high demand within tight timeframes, further contributing to its status as a dominant global manufacturing hub.
WMT CNC : High efficiency, effectively addressing the requirements of various manufacturing sectors
WMT CNC is a reputable brand offering a range of machining solutions, including 5-Axis Machining Centers, CNC Milling Machines, CNC Lathes, Surface Grinders, and Cylindrical Grinders, available in various sizes to meet the diverse needs of customers across multiple manufacturing sectors such as aerospace, steel, petrochemicals, molds, automotive parts, and electronics. For production processes that require high precision and automation, WMT CNC provides the option for customers to customize machine components to address specific requirements. Furthermore, our pricing structure is designed to be competitive, enabling entrepreneurs to effectively manage production costs and enhance their competitive edge. WMT CNC machines are constructed from high-quality raw materials and components that comply with international standards recognized worldwide.
“ONE STOP SERVICE” with confidence provided by a team of experts and significant experience
“We pride ourselves on being a comprehensive after-sales service provider that has earned the trust of our customers through our commitment to delivering quality products tailored to their needs. Our team of experts offers reliable support and technical advice, while we maintain an efficient inventory of various spare parts to ensure we meet our customers’ demands at all times. This approach guarantees our customers can be confident in receiving prompt and most effective after-sales service.” Mr. Nut provided a succinct and impactful conclusion.
Highest customer satisfaction Through long-term sustainable relationships
Rapid Advancement of Machinery and Tools from Chinese manufacturers
China has become one of the leaders in industrial development in the Industry 4.0 era, especially in the fields of automated machinery and advanced manufacturing. Advancement in this area not only strengthens the domestic economy but also has an impact on industries around the world.
At present, many factories in China have been transformed into “Smart Factories†where the production process is controlled through a computer and real-time data analysis. These technologies allow factories to produce larger quantities using fewer resources and less production time.
One of China’s key achievements in the industrial 4.0 era is the development of high-efficiency machinery. China has become one of the world’s top machinery producers, especially the CNC machines and robots used in factories. These machines are designed to offer high precision and efficiently perform complex tasks. The development of this state-of-the-art machinery has also helped China to compete strongly in the global market.
Zopo CNC’s High Production Efficiency Designed for Complex Workpieces
Zopo, a machinery brand from China, has over 90 years of experience in CNC milling machines. Its modern production technology and high efficiency are as well recognized as those brands from Taiwan and Japan. Zopo’s machines use advanced technology and automation that reduces reliance on manual labor to ensure high precision of the production process and high efficiency in continuous production and the ability to perform complex tasks very well. The machines are designed and manufactured with international quality standards. They are durable and can work in challenging environments.
Zopo also emphasizes quality control in every step of the production process to ensure product stability and consistent quality. Zopo focuses on developing machines with energy efficiency that can significantly reduce energy costs for users. These machines are designed for efficient energy use, reduce the use of natural resources, and are environmentally friendly.
With these qualifications, Zopo has become one of the most famous machinery brands in China. It has been trusted by manufacturers around the world for its reliability and efficiency combined with modern technology and a reasonable price. The manufacturers can achieve a return on investment (ROI) more quickly.
Highest customer satisfaction Through long-term, sustainable relationships.
“We build a team of highly competent and skilled technicians, engineers, and after-sales service personnel to solve problems and give advice to customers on the proper use and maintenance of machines. We have an inventory management system ensuring the spare parts are sufficient to meet customer needs. However, the most important factor is the information about after-sales service listening to customer feedback and following up closely to achieve maximum customer satisfaction. This will help build a sustainable long-term relationship and have good trust in each other,” Mr. Jirattikarn concluded with confidence.
Article by: MEGATech & Factory Max Co., Ltd. , ONI Intertrade Co., Ltd. , OTA Engineering Co., Ltd. , Prolific Heating International Co., Ltd. , Tech NC Co., Ltd. , YMC Machinery Co., Ltd. << Click Here