Superman Foam Industry empowers the addictive manufacturing, takes off to the digital future

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MEGA Tech is honored to interview Mr. Sorapat Areeasanatham, the president of Superman Foam Industry Co., Ltd., who has 18-year experience in the manufacturing industry sector. He transformed the manufacturing process by utilizing Desktop Metal Brand 3D Printer for key product capacity and leveraging the technology, this important turning point will allow entrepreneurs to transform from original equipment manufacturers (OEM) to owners of their brand.

Superman Foam Industry empowers the addictive manufacturing, takes off to the digital future — Sorapat Areeasanatham, President of Superman Foam Industry Co., Ltd.

Mr. Sorapat Areeasanatham talked about the background of Superman Foam Industry Co., Ltd. that “SFI was established on 20 February 2004 to start operating Packaging and Die cutting businesses with only Die Cutting, Slitting, Rotary, Design & Laser machine. Later, the company increased its production capacity by importing Kong burgs and Baeumer machine for Automotive and Electronic businesses. In addition, the company saw the growth opportunity in 3D printer business which is currently popular and in the future 3D printing will become a new production method in the spotlight. In Asia, SFI is the first company importing Desktop Metal Brand 3D Printer Shop System series. Furthermore, we also have HP Brand 3D Printer Multi Jet Fusion 4200 series. This production and service is under the management of SAC, an affiliate of SFI Group. SAC was established on 22 August 2013 to support this type of technology and business. SAC launched the 3D printer in 2021 and is currenting developing the products to create its own brand”

Revise its strategies to maximize customer satisfaction

Mr. Sorapat revealed the key success factors. “SFI & SAC have developed the production process and maintained its service standard to continuously maximize customer satisfaction in terms of product quality and fast delivery. We have expanded the production capacity from 1 shift to 2 shifts, added new machine for fast and precise production, increased vehicles to meet customer requirements, and expanded the plant areas for increasing capacity. Revising the strategies and processes is important for the benefit of both parties”

Desktop Metal Brand 3D Printer limitlessly meets design requirements

“SFI & SAC has seen the business growth opportunity from Desktop Metal Brand 3D printer, which is the technology that can product many types of workpiece at a large volume simultaneously. It also reduced time and manpower in the production process. The 3D printer can meet the requirements for customers with a wide variety of designs that previously could not be formed at the same time. Another advantage of this technology is that it can produce workpieces without creating the mold, reducing the cost. In addition, 3D printing technology can be applied in all industries and professions. With more options available in the market, everyone can access and utilize this technology, such as education, medicine and dentistry, automotive, aviation and space, architecture, furniture, design, jewelry and fashion and probably food business in the future. Having our own 3D printer will enable us to develop our own products and brand, resulting in value added to such workpiece” Mr. Sorapat said determinedly

Join hands with Thaisakol to leap forward into Industry 4.0 era

“THAISAKOL shared the same vision with SFI & SAC to step into the Industry 4.0 era with commitment to upgrading the country’s industry with disruptive technologies. Desktop Metal Brand 3D printer, THAISAKOL’s partner, can meet the requirements of this business plan and vision. In addition, as the importing representative, its after-sale service to give advice on the 3D printer can facilitate coordination and teamworking. So we are pleased to develop partnership with shared vision and growth opportunity of the 3D printer” Mr. Sorapat said with a smile

Transform Metal Binder Jetting production with 3D Printing

“3D printing is the technology that can transform the production process, creating new opportunities to change the production process without tooling or creating molds. It can also create product, design, and production innovations, resulting in enhanced speed, reduced manpower, reduced time, and stepping forward into Additive Manufacturing”

Mr. Sorapat added that “To prepare for the change, SFI & SAC viewed this as another step of production process development by adapting to the ever-changing technology. As it is a good change, we had not much concern to develop our potential. As a result, SFI & SAC has provided training for our team to learn and develop skills related to 3D printing to ensure that we are ready to become a leader in 3D printing business and move forward into Industry 4.0 era without hesitation”

“3D printing is a new technology and innovation that create a new type of products and disruptive production. Our Desktop Metal Brand 3D printer Desktop Metal shop studio series is a large machine for mass production. The raw material is Stainless Steel (17- 4PH) equivalent to SUS630, the same grade as those used in the medical equipment industry. In addition, we have HP Brand 3D printer Multi Jet Fusion 4200 series for mass production. The raw material Nylon (PA12) plastic, making the workpiece durable” Mr. Sorapat concluded to build customer confidence.