Prolific Heating International Co., Ltd (PHI), a supplier of furnaces & its services, and Shanghai Jingyan Precision Tools Co., Ltd (JS Tooling), which specializes in cutting tools, have recently entered into a Memorandum of Understanding (MoU). This agreement aims to provide superior tooling solutions and transform Thailand into a high-tech manufacturing hub, especially in electric vehicle (EV) production, through their collaboration, Prolific JS Tooling Co., Ltd.
The MoU establishes a partnership wherein PHI leverages its partner’s research and development (R&D) capabilities and manufacturing expertise, while JS Tooling benefits from Prolific’s local market insights and customer connections. Together, they created ‘Prolific JS Tooling’ to secure a foothold in the Thai market, prioritizing the development of long-lasting customer relationships. “We provide on-site technical support, consultations on tool performance, and tailored solutions aimed at minimizing downtime and maximizing tool longevity. Our proactive assistance—as opposed to merely reactive responses—is essential for fostering customer trust and confidence in our alliance,” stated Mr. Phummarin Sosrisakorn, Managing Director of Prolific Heating International Co., Ltd.
Managing Director of Prolific Heating International Co.,Ltd (PHI)
Expand to Cutting Tools Business
With Thailand emerging as an electric vehicle (EV) manufacturing hub, Prolific acknowledges the growing need for high-performance tooling solutions that comply with electric vehicle (EV) and precision manufacturing standards. By venturing into this sector, the company aims to enhance client support, boosting production efficiency and component quality. This strategic initiative not only broadens its business scope but also aligns with its long-term vision of being a technology-driven partner in the industrial value chain.
“Thailand’s industrial sector is undergoing rapid transformation, driven by government initiatives like ‘30@30’ for electric vehicles (EVs), the Eastern Economic Corridor (EEC), and policies promoting Industry 4.0,” explained Mr. Phummarin Sosrisakorn.
Bringing Precision to Thailand’s Cutting Tool Market
JS Tooling Co., Ltd, a Shanghai-based cutting tools provider established in 1999, has become a key player in China’s industrial supply chain. With over two decades of experience, the company is expanding into Southeast Asia, starting with Thailand. Known for strong technical capabilities and a customer-first approach, JS Tooling aims for similar success in Thailand.
Mr. Shenqiang Li, Sales Director of JS Tooling, presents a strategy for the joint venture aimed at Thai customers: “For 26 years, our company has built its reputation on delivering high-quality cutting tools alongside local support. With more than 200 million Thai Baht (40 million RMB) in stock, we guarantee quick delivery and smooth fulfillment for urgent orders. Our professional technical team further boosts this agility. For larger manufacturers, our on-site engineers closely collaborate with production teams to address real-time challenges.”
As Chinese electric vehicle (EV) production has surged over the past two decades, JS Tooling has experienced substantial growth in sales and expertise, especially in CBN (Cubic Boron Nitride) and PCD (Polycrystalline Diamond) technologies. “In 2011, we broadened our capabilities by creating specialized tooling in-house, including CBN (Cubic Boron Nitride) and PCD (Polycrystalline Diamond) inserts for hard turning. These innovations allow us to compete in high-performance niche markets across Asia.
Expertise Meets Local Needs
As Thailand draws global investments, the involvement of skilled players proves advantageous for local manufacturers. With its strong track record, expertise, and partnerships, this Chinese company can significantly boost Thailand’s industrial productivity.
Mr. Phummarin recognizes that Thai manufacturers stand to gain considerably from their collaboration with the Chinese cutting tool specialist. With the rise of electric vehicle (EV)
production and high-value manufacturing, the demand for precision tooling, automation, and localized support is escalating. Prolific JS Tooling addresses these needs by merging quality standards with the manufacturing capability of China and insight into the Thai market. The joint venture projects substantial growth in the aerospace, electronics, and automotive industries, where precision tooling is crucial.
“Our goal is not just to act as a supplier, but to evolve into a solution provider, offering OEMs and Tier 1 manufacturers value-added services, technical expertise, and ongoing innovation,” Mr. Phummarin remarked.
The lineup for Thai Cutting Industry
The joint venture aims to introduce its innovative technologies to the Thai market, including the Iken brand. Iken focuses on niche markets that demand high precision and technical expertise. The Iken CBN (Cubic Boron Nitride) inserts are particularly effective in hard-turning applications. Additionally, the company has created interchangeable drills and high-performance reamers that rival European competitors, with plans for a launch in Thailand.
Furthermore, the company provides turnkey solutions and post-sale support. In China, it has successfully overseen tool inventory for clients and delivered on-site application assistance. The company intends to replicate this success in Thailand. To facilitate this, they are currently hiring Thai sales engineers and establishing local dealerships to enhance its service network.
For more information, please visit: https://phiheating.com/