We listen closely to the user feedback: OTC’s strategy to develop innovations that become solutions

The main strategy to develop products and services of every leading organization might vary. However, the aim is the same, that is, the quality and the maximum benefit for entrepreneurs in the industrial sectors so that they gain a competitive advantage.

OTC Daihen Asia Company Limited, a leading company from Japan which has manufacturing base in Thailand under the supervision of the latest executive Mr. Satoshi Nakatsu who has expertise and working experience for a long time and now as the President of OTC Daihen Asia Company Limited.

The strategy is “Create an opportunity to get access to problems and real demands of the real users in order to learn, change, revise and develop so that we can create innovations that solves problems in the most effective manner.”

OTC Technical Center: A center for sharing, listening and developing

Mr. Nakatsu says that OTC Daihen Co. Ltd. has founded OTC Technical Center at the headquarters in Navanakorn Industrial Estate, Prathum Thani, and that it has been officially in operation since November 2018. During the past months, there have been welcoming responses from customers. The aim of OTC Technical Center is to demonstrate technologies by OTC with various functions covering all requirements in welding and mechatronic areas. Another aim is to be a center for listening to the user feedback, comments, problems and expectations in order to know which technology can meet the demands of the customers. OTC gathers and analyzes the user feedback and this becomes part of the product development. This is based on the belief that the most useful innovation must benefit the users and the benefit comes from the direct experience of the users. Since its opening, the center has been open to the public and we have listened to various comments and all of them have been helpful in developing our products continuously.

“The responses from the OTC Technical Center visits and the Open House during the 22^nd – 23^rd and 26^th – 27^thAugust have shown that every feedback is valuable and it has become our aim of product development. We consider this to be helpful to further our development because it is related to the demands and the problems which our customers encounter. It also helps us to see a whole picture and the direction where the real users are going in the field of welding. We are also aware of how our customers use the machinery.

The direction of the fourth quarter and the strategy for the year 2020

Regarding the direction of OTC Daihen Asia Co. Ltd. for the fourth quarter of the year 2019, Mr Nakatsu says that the company is keeping up to date with the trends and the movements in the automotive industry in Thailand, including Toyota, Honda and Mitsubishi, and the findings from the analysis will be helpful for proposing a strategy or a way to support operations from various companies.

Mr. Nakatsu continues that this December OTC will celebrate its 100^th anniversary as well as their journey towards the 101^st year of operation. It is like a new century. Therefore, the operation in 2020 will be different from the one last year. Besides the technological development in welding, such as the size of robots and the capability to hold objects, OTC will emphasize the use of automation system and robot controller through Internet of Things (IoT) in various applications which will benefit the entrepreneurs.

In addition to continuous development of technology, another significant direction for the next year is the development of human resources in every way so that they are ready for their service. We have developed this approach for a long time and it is getting more and more intense with in-house training and outsourced training.

“With many years of expertise and skills in welding and mechatronic areas, OTC believes that we can give advice and service which meet the demands of the customers because we have a variety of products which can meet all kinds of requirements as well as enhance the efficiency of products. Therefore, we invite you to share with OTC and to visit OTC Technical Center as well as participate in the Open House activity which we organize often. Moreover, we are ready to welcome you with our team of professional staff members.” Mr. Nakatsu concludes.